How well do we know customers?
- Define the key group
- Identify their ‘needs’
- Discover what they like
- ASK THEM!
Market research is key so a successful event, there are certain things that you need to do firstly, talk to potential customers, listen to feedback and lastly, respond to customer needs.
The 4 P’s..
when positioning your event you should ensure you follow these specific steps. Emphasise your unique selling point, be clear what the offer it, focus on customer segments, promote what makes your event different.
When overviewing the topic of identifying your customers I learnt that it is one of the most crucial aspects of hosting an event, this is because you could hold an event and it be everything you wanted it to be. However, if you get the customers wrong, then your event is at risk of cresting a loss, and customers not being interested, and putting your reputation on the line.