‘Design is neither pure science nor art; it is a both technical and creative act’ Shedroff, in Getz, 2016.
There are 4 main factors when designing an event:
- The creative challenge
- Identification of stakeholder
- Commercial viability
- Booking Talent
Why does design matter?- it is essential to an events success because it leads to improvement on every level. it is the creation, conceptual development and staging of an event using event design principles and techniques to capture and engage the audience with a positive and meaningful experiance.