Sponsorship is a business relationship between a provider of funds resources or services and individual, event or organisation which offers in return rights and assassination that may be used for commercial advantage in return for the sponsorship investment.
There are many reasons for sponsorship, it can have so many impacts on a business or event. It will be directly increasing sales, and brand awareness with also improving enhance corporate image.It is an alternative to adverting and you have the ability to reach target markets and engage new customers.
- The right partners
- Access to their media outlets.
- Exposure through association
- Added Value
- Something for nothing
- Money for something.